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Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.
Remember that advertising is a never-ending series of tests. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.
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We want to show you some ideas you can use today so that you really go deep into your targeting and experiment.This way you can find a segment that really responds to your messages. Keep in mind here that the better your targeting, the more efficiently your marketing dollars are spent and the more relevant you are to your audience.